Chai With Jai / Field notes & practiceInformation campaigns

Learn the method. Bring your own idea.

Let’s design your
information campaign.

Who do you need to reach? What do they need to understand? I’ll help you turn those answers into a campaign you can put to work.

Explore the free lessons Design a campaign with me ↗

Four short lessons and a worksheet. No email required.

Jai BhagatYour teacher and campaign collaborator.

Let’s get copacetic.

Enough context for a useful conversation.
A clear next step when they’re ready.

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An information campaign starts with a person.

You’ve explained it.
They’re still starting somewhere else.

You know the background. You can see why the idea deserves attention. The people you need to reach may need an example, an answer to a concern, or a clearer sense of the effort involved.

An information campaign puts those explanations in an order people can follow. It gives each communication a purpose, from the first introduction to the invitation to act.

01 / A free short course

Help people follow
your thinking.

We’ll use a workshop invitation as a worked example. Read the lessons in order, then try the method with your own idea.

Lesson 1 of 4

What makes this relevant to them?

Name the people you need to reach and the situation they are in. Write down what they already know. Then name the question they need answered before your invitation can make sense.

A starting draft

“Join my AI workshop this Friday.”

With more context

“You have a task you repeat every week. Bring it to a workshop where we’ll examine which parts you could automate.”

Illustrative workshop copy, not a claim about campaign results. The invitation starts with a recognizable situation. It gives the reader a way to judge relevance.

Your turn

Describe your audience’s situation in one sentence. Avoid describing only their job title.

01 / 04

JavaScript is off. Read all four lessons below.

Start with their situation

Name the people you need to reach and the situation they are in. Write down what they already know. Then name the question they need answered before your invitation can make sense.

Describe your audience’s situation in one sentence. Avoid describing only their job title.

Make the idea inspectable

Show an example that answers a question your audience has. Explain what happened and what remains uncertain. Give them enough detail to assess your approach before asking for a commitment.

Choose one example you can show. Write what it proves and what it does not.

Put the explanation in order

Build a short sequence around the questions people ask. Introduce the situation, show the work, and address the effort involved. Choose each format because it helps explain something, rather than because you need another post.

List three questions someone needs answered. Put them in the order that makes the next answer useful.

Ask for a sensible next step

Make one invitation that follows from what you have explained. Say what happens afterward. Review the questions and actions you receive so you can improve the next communication.

Write your invitation. Then describe how you’ll recognize understanding separately from clicks or registrations.

02 / Put it into words

Your first
campaign brief.

Start with three answers. You can download them and develop the campaign with your team.

This worksheet stays in this page and clears when you reload. Download it to keep a copy. It is not sent with an inquiry.

Who do you need to reach?What do they need to understand?What is the next step?

03 / The work behind the method

I teach by working
through the decisions.

I’m Jai. I teach technical subjects and build tools for investigating business questions. I want you to be able to see how I reached an answer and decide whether it helps you.

In my music-IP work, I examined source records to investigate which recordings might deserve promotion. I published the reasoning, including the gaps and the campaign results still to be established.

Read the music-IP case study ↗

From my field notes / Music IP

Which songs should
we invest in next?

Source recordsA review you can inspectA campaign decision

A worked investigation. A proposed commercial test.

Explore the framework ↗

04 / Apply it with me

Let’s design your
information campaign.

Bring the thing you need people to understand. We’ll focus on one audience, one central message and one next action.

A plan you can put to work.

You’ll receive an audience brief, your message with supporting evidence, a communication sequence, agreed starter copy, and a plan for reviewing the response.

On demand

Send your brief and materials. I’ll develop your campaign asynchronously, with an agreed revision round.

With a strategy call

We’ll work through the audience and intended action together before I prepare your campaign.

Through working sessions

Develop and refine the campaign with me over several calls, with room to bring feedback between sessions.

What happens after I inquire?

I’ll review your brief and reply about whether I can help. We’ll agree on the materials, revision allowance, price and delivery timing before paid work begins.

Will you run the campaign too?

The entry offer is campaign design. Production, paid distribution and ongoing execution can be scoped separately once we understand what the campaign needs.

Do I need a finished idea?

No. Bring the situation you want to change and the people you need to reach. Your existing notes or materials are enough to start a conversation.

You’ve explained it.They’re still starting somewhere else.

Help people followyour thinking.

What makes this relevant to them?

Your firstcampaign brief.

I teach by workingthrough the decisions.

Which songs shouldwe invest in next?

Let’s design yourinformation campaign.

A plan you can put to work.

On demand

With a strategy call

Through working sessions

Tell me what you’retrying to communicate.

You’ve explained it.
They’re still starting somewhere else.

Help people follow
your thinking.

Your first
campaign brief.

I teach by working
through the decisions.

Which songs should
we invest in next?

Let’s design your
information campaign.

Tell me what you’re
trying to communicate.